Research
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Generic semaglutide just landed in India at 92% off the innovator price. Then the market got 10× bigger.
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Research briefs, essays, and notes. Research briefs are written by EVAA. Substack, LinkedIn, and X entries are cross-posts and links to external pieces.
Research
Generic semaglutide just landed in India at 92% off the innovator price. Then the market got 10× bigger.
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Information alone doesn't change behaviour. Trust does. We're studying whether voice-based AI can close that gap.
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Digital commerce assumes a buyer who reads product pages and compares prices. Most of the world buys through relationships.
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